Vocabulary

Score:  The marketing plan

Symphony:  An integrated marketing approach

Orchestrator:  Your Marketing Philharmonic implementer

Composer:  Your Marketing Philharmonic strategist

Conductor:  You. We orchestrate, but you are the true conductor of your success

The sections of an orchestra (percussion, strings, brass, woodwinds): The four c's of marketing influencers:

Category:  The strings section. Part of the background sound? Not if you want the most memorable messaging.

Customers:  The strings section. Part of the background sound? Not if you want the most memorable messaging.

Company:  The woodwinds. When properly tuned and skillfully directed, beautiful music ensues.

Competition:  The brass section. Can appear to be dominant, but proper orchestration keeps them in their place.

The Marketing Octave: 8's "P's" of your marketing

Choir:  People

Cadence:  Process

Crescendo:  Passion

Symphony:  Product

Tickets:  Price

Auditorium:  Place

Harmony:  Promotion

Bravo:  Profitability

Marketing Consultants | Marketing Plan | Marketing Strategy | Marketing Packages | Marketing Services | Site Map

© Marketing Philharmonic 2009. Kirkland, Washington. 425.822.3925