Do you know if your pricing is a fair value?
Do you know if your price provides sufficient value for customers and profit for you?
How are your top three competitors different from you?
Who do your customers think your competitors are?
Place (Distribution and Targets):
Have you defined your target audience?
Have you analyzed the needs of your distribution channel?
Where do your customers look for information?
What is your cost per lead? Cost per sale for your tactics?
How would your team members describe your positioning?
To which values and standards do your team members adhere?
Which process items would your customers want to be improved?
What do your customers think of your reputation?
Have you defined the size of your category?
Have you calculated an ROI for your marketing?
What does your team love to do for your customers?
How well-crafted is your full positioning statement?