The Composers: These are some of the composers associated with the Marketing Philharmonic team

Kathy S. Cox (Conductor and Composer)brings fresh ideas and executive experience to help companies succeed. With over two decades of management experience with agencies, national firms,and as the founder of two Internet companies, she develops strategies that meet bottom-line objectives.

Kathy started her career on the agency side managing accounts such as Carnation Company and helping launch seven pioneering subscription TV entities. To expand into line responsibilities, Kathy moved to the client side in top media companies, including Viacom, Times Mirror, and TCI Cablevision. She won several cable industry awards and was the president of the Bay Area Cable Cooperative. She then moved to the Pacific Northwest first negotiating the Seattle Mariners first cable television rights contract and then launching NorthWest Cable News (NWCN). As head of marketing, she helped to make NWCN the highest rated regional cable news network in the country.

As an Internet entrepreneur, Kathy founded FilmPix, a movie information service, with funding from media analyst, Paul Kagan, which was ultimately acquired by She then founded ParentOrganizer, an online communications tool used by schools and community organizations to inform and interact with families.

Kathy has also published a guide to her home town of Kirkland, and has brought her marketing skills to consulting assignments for dozens of clients.

Kathy graduated cum laude in broadcast journalism and political science from Ohio State University and received her MBA from Pepperdine University. She judges competitions for Washington DECA, the high school business education organization. She developed a new planning system for the PSAMA as the current Vice-president of Planning.
Gregg Arnoldhelps companies grow by working with them to develop programs that maximize their marketing investment. With his passion for marketing strategy and years of executive experience, he brings all the tried and proven tools, new and traditional, to identify the most effective, cost efficient way to reach the goals of an organization.

Gregg started his career in sales; after a few years in the field, he left for graduate school, earning an MBA from Stanford. From there he pursued his interest in marketing in product management at General Mills, Inc. It was here that Gregg developed his proprietary Product Marketing Model, which has helped hundreds of companies maximize their marketing ROI.

In the interest of learning the nuts and bolts of marketing communications, Mr. Arnold joined a leading advertising agency, Young and Rubicam. Gregg currently shares the analytic power of the Marketing Model, and the knowledge of how to get marketing communications done efficiently as well as effectively, with medium size companies wanting to benefit from the marketing expertise typically available only to large multi-nationals.
Amanda Predmoreis a branding specialist with more than 13 years of experience of creating impressive visual communication integrated into a strong brand strategy.

In 2002, Amanda founded Emaugo Creative which manages the brands of over 100 for-profit and not-for-profit businesses. Notable examples would be: the distribution chain of Talking Rain, Raging River, Muckleshoot Casino and the Partnership for Medical Education which is comprised of Cedars Sinai Medical Center, Cleveland Clinic, University of Cincinnati and Purdue University.

She is a member of the US Chapter AIGA (The Professional Association for Design), past director of The Rotary Club, and currently serves as VP of Marketing for the Issaquah Schools Foundation.
Nicole Francoisis a marketing expert whose experience spans the spectrum. For nearly a decade, Nicole has set the standard for developing insightful marketing strategies and managing campaign implementation.

Nicole began her career as a journalist. She worked for the CBS Evening News, and supported news gathering networks PBS, CBC, CNN, CBS and Fox. Today, she uses her media background to create dynamic and original branding, advertising and public relations initiatives for clients in retail, government, healthcare and technology.

Nicole is relentlessly committed to delivering outstanding service and customized strategies that deliver marketing success. She is a graduate of Seattle University with a degree in Communications / Journalism.
Dan MurphyCommunications Strategist. Dan Murphy has spent more than 25 years as a reporter and writer and served as editor-in-chief on six different business magazines. A self-described concept specialist, his focus is refining complex technical and scientific information into clear, concise content.

In 2004, Dan started Seattle-based M-PhatiComm, a marketing communications consultancy. Previously, he helped launch The Meatingplace ( in 1996, now considered one of the food industry's premier online infohubs. In 2007, he authored the book "Meat of the Matter"( and now serves as the co-founder of the MEAT INDUSTRY HALL OF FAME (

Dan provides concepts, content and copy for web, online and print projects. He has worked with such organizations as All Phase, Bold Eats, Carmeuse USA, Farmington Foods, Hatton Godat Pantier, Invicta Law, Intervet (Schering-Plough Animal Health), Netstar, SOL (Solar Outdoor Lighting) and Washington Archives Management.

Dan holds dual degrees from the University of Oregon in Health Science and Journalism.
Dr. Cliff ButlerDr. Cliff Butler works with companies in the areas of market research and organizational development. Cliff started his career in the newspaper industry (Donrey Media and the Seattle Times) in sales and administration. He later moved into technology marketing with International Thompson Publishing in New York and became the first Online Program Director. He later served as the Director of Courseware and Market development at Proquest (Michigan) and then moved back to Bellevue to work with Paul Allen at Apex Online Learning as the Lead Program Manager. He also served as the startup Director of Business Development for Checkspace, a spinoff from the financial sector within Microsoft.
After working with t Microsoft in process redesign he joined the Seattle operations of Atlas (a division of aQuantive) as the Director of Training and Documentation. After Atlas was acquired by Microsoft, he moved into full-time instruction and is currently the PhD program Research Methods Lead within the School of Business and Technology at Capella University (Minneapolis). In 2011 he was appointed to the Capella Board of Directors He also teaches for Central Michigan University in the Midwest region and for South University in Georgia. Cliff previously worked part time with City University of Seattle for over 25 years teaching marketing, research, operations management and organizational behavior courses in the Seattle area, Switzerland and China.

Cliff received his Doctorate in Business Administration from Nova Southeastern University and is finishing up additional studies in Industrial and Organizational Psychology at Capella University. His MBA is from Golden Gate University and he has a degree in Communication Arts from California State Polytechnic University.
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